The new Barilla Al Bronzo is an act of Italian genius reinventing tradition and bearing a revolutionary message: pasta is born again. 

Shot by French director Philippe André, the campaign displays a powerful narrative: pasta is reborn from a Big Bang, with an unprecedented intense taste that offers the consumer a brand new experience.

The creativity escalates in a climax on the notes of 'Flower Duet'

- a famous duet from the opera Lakmé by Léo Delibes - chosen to celebrate the fresh new start for a pasta that reawakens senses, memories, and emotions. 

A whole new taste experience that strengthens the emotional connection with consumers, as if they savored pasta for the first time again.

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