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Barilla Italia | Reactive Posts 2021 

Working for a brand like Barilla also means you gotta play with thousands of pasta shapes

to create reactive social content. 

 

These are just a few of the reactive posts we created to celebrate the big happenings of 2021. 

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Raffaella Carrà, Saucy Superstar of Italian TV, died on July 5. 
Barilla celebrates the queen of entertaining with a shell-shaped pasta that recalls Raffaella's iconic blond bob.

ARRIVEDERCI RAFFAELLA

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🇮🇹

"Chi riceve un dono così grande, che è una manifestazione d'amore, può solo ringraziare."

Queste sono le parole con cui Roberto Benigni conclude il suo discorso dopo aver ricevuto il Leone D'Oro alla 78esima Mostra del Cinema di Venezia. 

Alcune parole vanno scritte a penna per essere ricordate. 

 

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fencing
 

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Alcune parole  
 

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Alcune parole  
 

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Cycling
 

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relay race
 

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Butterfly
 

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Alcune parole  
 

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Alcune parole  
 

Credits


Agency: Publicis Italy

Client: Barilla Italia

 

 

Publicis Milan

Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini

 

Creatives

Executive Creative Director: Riccardo Fregoso

Art Director: Thomas Aito

Copywriter: Margherita Teodori