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BARILLA PLAY
Barilla Italia | Reactive Posts 2021
Working for a brand like Barilla also means you gotta play with thousands of pasta shapes
to create reactive social content.
These are just a few of the reactive posts we created to celebrate the big happenings of 2021.
Raffaella Carrà, Saucy Superstar of Italian TV, died on July 5.
Barilla celebrates the queen of entertaining with a shell-shaped pasta that recalls Raffaella's iconic blond bob.
ARRIVEDERCI RAFFAELLA
🇮🇹
"Chi riceve un dono così grande, che è una manifestazione d'amore, può solo ringraziare."
Queste sono le parole con cui Roberto Benigni conclude il suo discorso dopo aver ricevuto il Leone D'Oro alla 78esima Mostra del Cinema di Venezia.
Alcune parole vanno scritte a penna per essere ricordate.
fencing
Alcune parole
Alcune parole
Cycling
relay race
Butterfly
Alcune parole
Alcune parole
Credits
Agency: Publicis Italy
Client: Barilla Italia
Publicis Milan
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Creatives
Executive Creative Director: Riccardo Fregoso
Art Director: Thomas Aito
Copywriter: Margherita Teodori
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