© 2019 Margherita Teodori

Social Trail 

Adaptation of TV trail to build intrigue in the story and characters.

The Suspect Board

Who killed Julia Montague?
It is time to discover the truth.
Here is your list of 10 suspects of Bodyguard.
Who are your money?

The Suspect Board is a social asset that shows all the hypothetical murderers of Julia Montague, accompanied by the fans' theories, expressed on Twitter.

 

We have collected the best tweets in a video that aims to make the audience feel part of the narrative. But also to disorient him and fuel the doubts about the conspiracy.

 

The Suspect Board has been posted on the BBC One social platforms just a few hours before the last episode of Bodyguard.

BBC One: Bodyguard

Social

Bodyguard is a contemporary thriller. It tells the story of David Budd (Richard Madden), a heroic but volatile war veteran now working as a Specialist Protection Officer for the Royalty and Specialist Protection Branch (RaSP). When he is assigned to protect the ambitious and powerful Home Secretary Julia Montague (Keeley Hawes).

 

However, there is a question mark over David Budd’s motivation - he may be the person that protects Julia but he may be her assassin.

 

Working with both the Design and Digital team, I was asked to coming p with multiple social assets to intrigue and excite the audience by making them feel part of the narrative.

 

 

 

 

 

 

 

Credits

Ashley Temple - Head of Digital

Margherita Teodori - Digital Creative  

Donia Dingwall - Designer

 

 

 

 

 

 

 

 

 

 

 

 

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Why Bodyguard gripped the nation.

This is a scrolling video that collects all the best tweets from fans to spread the word with FOMO and fuel new audience's curiosity.