BUSCOFOKUS: FOCUSED DAYS
Sanofi Campaign 2021 by Publicis Milan
Buscofokus is the latest pill launched by Sanofi to help young women fight headaches.
How can we launch the new pharma product and catch the attention of the Gen Z young women?
We turned the traditional pharma commercial
into a commercial that has an aesthetically strong impact,
and draws from the world of fashion, through visual tricks
that appeal to a young, female audience
who's strongly attentive to current trends.
The commercial aired on all the Italian TV channels, in January 2021.
Agency: Publicis Italy
Client: Sanofi Italia
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Associate Creative Director: Enrico Bellini
Associate Creative Director: Renzo Mati
Art Director: Thomas Aito
Copywriter: Margherita Teodori
Client Service Director: Federica Papetti
Account Director: Arianna Di Marco
Account Manager: Roberta Di Ponzio
Strategy Director: Ornella Ciot
Social Media Manager: Saraluna Goodloe
Head of TV Production: Francesca Zazzera
TV Producer: Luana Strafile
Production Company: Groenlandia
Directors: Bonasia e Narcisi
DOP: Emanuele Mestriner
Post Production: Prodigious
Editor: Marcello Saurino
Color Grading: Daniel Palluca
Music: Sizzer – Michael Bertoldini
Mix Audio: Screenplay