BUSCOFOKUS: FOCUSED DAYS

Sanofi Campaign 2021 by Publicis Milan 

Background:
Buscofokus is the latest pill launched by Sanofi to help young women fight headaches.

 

Task:

How can we launch the new pharma product and catch the attention of the Gen Z young women?

Idea:

We turned the traditional pharma commercial

into a commercial that has an aesthetically strong impact,

and draws from the world of fashion, through visual tricks

that appeal to a young, female audience

who's strongly attentive to current trends.

The commercial aired on all the Italian TV channels, in January 2021.

Credits


Agency: Publicis Italy

Client: Sanofi Italia

 

 

Publicis Italy

Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini

 

Creatives

Associate Creative Director: Enrico Bellini

Associate Creative Director: Renzo Mati

Art Director: Thomas Aito

Copywriter: Margherita Teodori

Client Service Director: Federica Papetti
Account Director: Arianna Di Marco 
Account Manager: Roberta Di Ponzio 
Strategy Director: Ornella Ciot 
Social Media Manager: Saraluna Goodloe
Head of TV Production: Francesca Zazzera
TV Producer: Luana Strafile 

Production Company: Groenlandia 
Directors: Bonasia e Narcisi 
DOP: Emanuele Mestriner 
Post Production: Prodigious
Editor: Marcello Saurino
Color Grading: Daniel Palluca
Music: Sizzer – Michael Bertoldini
Mix Audio: Screenplay

© 2020 Margherita Teodori