BBC iPlayer:
Bring on the Box Set
Digital & Social
Christmas is the best time of year.
All the food, all the drink and all the TV.
Whether it’s the big shows that the family gather to watch,
the chance to finally watch that drama all your mates have been talking about,
escaping dishwashing duty with a few cheeky Louis Therouxs,
or getting some extra big Christmas belly laughs from some of the best of BBC comedy.
There’s no perfect accompaniment to Christmas than iPlayer.
When Christmas comes, bring on the boxsets.
I was challenged with creating the social assets to catch the attention of the younger audience, featuring characters from BBC hero series, and keeping a certain spark and a playful tone of voice and design.
Introducing:
The Christmas Wallpapers, which, in a series of Instagram Stories, show the ‘unwrapping’ of our OOH lines in a digital format.
Credits
Alex Holder - ECD
Mina Patel - CD
Lisa Williams - Creative and Copy
Alex Bertulis-Fernandes - Creative
Margherita Teodori - Digital Creative
Michael Drayton - Designer
Daniel Robinson - Producer
