THE SMILE CAN
The Coca-Cola Company | Campaign 2020 by Publicis Milan
Sometimes refreshing the world starts by just sharing a smile.
And that’s something we strive to make accessible for all.
In Italy, we created special edition Smile Cans with messages in braille to provide quick moments of joy to the blind and visually impaired.
Agency: Publicis Italy
Client: The Coca-Cola Company
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Executive Creative Director: Davide Boscacci
Associate Creative Director: Stefano Knoll
Associate Creative Director: Daniela De Seta
Copywriter: Margherita Teodori