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The Coca-Cola Company | Campaign 2020 by Publicis Milan 

Sometimes refreshing the world starts by just sharing a smile.
And that’s something we strive to make accessible for all.

In Italy, we created special edition Smile Cans with messages in braille to provide quick moments of joy to the blind and visually impaired.


Agency: Publicis Milan

Client: The Coca-Cola Company


Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini



Executive Creative Director: Davide Boscacci

Associate Creative Director: Stefano Knoll

Associate Creative Director: Daniela De Seta

Copywriter: Margherita Teodori

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