Heineken Campaign 2020 by Publicis Milan 

Finally, after a long lockdown, bars started opening around the world. And people started going out only to find that the new normal it’s quite new. Elbow bumps replaced hugs and air cheers replaced the clicking sound of the beers.

The new Heineken film captures the awkwardness we all face when going out while reminding everyone that it’s in our power to keep bars open by socialising responsibly.


Agency: Publicis Italy

Client: Heineken Global



Publicis Milan

Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini



Global Executive Creative Director: Mihnea Gheorghiu

Global Creative Director: Eoin Sherry, Sandra Bold

Creative Supervisor: Marie Poumeyrol

Copywriter: Margherita Teodori, Alex Sinmaleza

Art Director: Thomas Aito

Global Strategy Director: James Moore
Senior Strategic Planner: Rafael Trevisan
Head TV Production: Francesca Zazzera
TV Producer: Sanam Bartoletti
Global Client Service Director: Eleni Charakleia
Account Supervisor: Gonzalo Gutierrez, Jan Wojtkowski
Post Producer: Sabrina Sanfratello

Production Company: MJZ Director: Nicolai Fuglsig
DOP: Ruben Impens
Executive Producer: Helen Kenny
Producer: Tim Wild
Editors: Fabrizio Rossetti, Fabrizio Squeo
Post Production Company: MPC
Colorist: Jean Clement Souret
FX Supervisor: Kamen Markov
Executive Producer: Dafydd Upsdell
Post Producer: Amie Kingsnorth
Music Supervision: Michael Bertoldini, Sizzer

Shortlisted at:
Eurobest 2020

Published on:

AdAge, AD WEEK, CAMPAIGN, MORE ABOUT ADVERTISING, LATINSPOTS.COM, MARKETING przy kawie, The Drum, Ads of the World, The Stable, AdForum, Ad Formatie, Financial Express, BRAND SPUR, JANELA PUBLICITARIA, MARCA2.0, BRANDING FORUM, ADLAND.IT, FRENTE CREATIVO, BRAZILIK, Screen Chow, The Think Tank, M & M, Best Ads on TV 


WhatsApp Image 2020-08-24 at 12.02.15.jpeg

A platform created by Heineken to give people the tools for #SocialiseResponsibly by booking a beer and a space in a bar.

The platform helps bars stay full, helps customers skip the line, and helps Heineken gather first party data.