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BACK TO THE BARS

Heineken Global Campaign 2020

Finally, after a long lockdown, bars started opening around the world. And people started going out only to find that the new normal it’s quite new. Elbow bumps replaced hugs and air cheers replaced the clicking sound of the beers.

The new Heineken film captures the awkwardness we all face when going out while reminding everyone that it’s in our power to keep bars open by socialising responsibly.

Credits


Agency: Publicis Italy

Client: Heineken Global

 

Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini

 

Creatives

Global Executive Creative Director: Mihnea Gheorghiu

Global Creative Director: Eoin Sherry, Sandra Bold

Creative Supervisor: Marie Poumeyrol

Copywriter: Margherita Teodori, Alex Sinmaleza

Art Director: Thomas Aito

AS PART OF THE CAMPAIGN WE ALSO DEVELOPED :

WhatsApp Image 2020-08-24 at 12.02.15.jpeg

A platform created by Heineken to give people the tools for #SocialiseResponsibly by booking a beer and a space in a bar.

The platform helps bars stay full, helps customers skip the line, and helps Heineken gather first party data.

Shortlisted at:
Eurobest 2020


Published on:

AdAge, AD WEEK, CAMPAIGN, MORE ABOUT ADVERTISING, LATINSPOTS.COM, MARKETING przy kawie, The Drum, Ads of the World, The Stable, AdForum, Ad Formatie, Financial Express, BRAND SPUR, JANELA PUBLICITARIA, MARCA2.0, BRANDING FORUM, ADLAND.IT, FRENTE CREATIVO, BRAZILIK, Screen Chow, The Think Tank, M & M, Best Ads on TV 

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