BACK TO THE BARS
Heineken Campaign 2020 by Publicis Milan
Finally, after a long lockdown, bars started opening around the world. And people started going out only to find that the new normal it’s quite new. Elbow bumps replaced hugs and air cheers replaced the clicking sound of the beers.
The new Heineken film captures the awkwardness we all face when going out while reminding everyone that it’s in our power to keep bars open by socialising responsibly.
Credits
Agency: Publicis Italy
Client: Heineken Global
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Creatives
Global Executive Creative Director: Mihnea Gheorghiu
Global Creative Director: Eoin Sherry, Sandra Bold
Creative Supervisor: Marie Poumeyrol
Copywriter: Margherita Teodori, Alex Sinmaleza
Art Director: Thomas Aito
Shortlisted at:
Eurobest 2020
Published on:
AdAge, AD WEEK, CAMPAIGN, MORE ABOUT ADVERTISING, LATINSPOTS.COM, MARKETING przy kawie, The Drum, Ads of the World, The Stable, AdForum, Ad Formatie, Financial Express, BRAND SPUR, JANELA PUBLICITARIA, MARCA2.0, BRANDING FORUM, ADLAND.IT, FRENTE CREATIVO, BRAZILIK, Screen Chow, The Think Tank, M & M, Best Ads on TV
AS PART OF THE CAMPAIGN WE DEVELOPED
A platform created by Heineken to give people the tools for #SocialiseResponsibly by booking a beer and a space in a bar.
The platform helps bars stay full, helps customers skip the line, and helps Heineken gather first party data.