Finally, after a long lockdown, bars started opening around the world, and people started going out only to find out that the new normal it’s quite new. Elbow bumps replaced hugs and air cheers replaced the clicking sound of the beers. The new Heineken film captures the awkwardness we all face in this new normal, while reminds everyone that keeping bars open is all in our hands. 

Agency: Publicis/Le Pub | Role: Concept, Creative Copywriter