BACK TO THE BARS
Heineken Global Campaign 2020
Finally, after a long lockdown, bars started opening around the world. And people started going out only to find that the new normal it’s quite new. Elbow bumps replaced hugs and air cheers replaced the clicking sound of the beers.
The new Heineken film captures the awkwardness we all face when going out while reminding everyone that it’s in our power to keep bars open by socialising responsibly.
Agency: Publicis Italy
Client: Heineken Global
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Mihnea Gheorghiu
Global Creative Director: Eoin Sherry, Sandra Bold
Creative Supervisor: Marie Poumeyrol
Copywriter: Margherita Teodori, Alex Sinmaleza
Art Director: Thomas Aito
AS PART OF THE CAMPAIGN WE ALSO DEVELOPED :
A platform created by Heineken to give people the tools for #SocialiseResponsibly by booking a beer and a space in a bar.
The platform helps bars stay full, helps customers skip the line, and helps Heineken gather first party data.