After months of lockdown, bars are open again and people can finally go back to enjoy the beers they waited for so long. But, you know, it’s easy to relax about the rules, especially after a few drinks. So how can Heineken help bars to stay open and remind people to socialise responsibly? 
 
Introducing SANITICE: the first ice that cool beers while keeping them clean. Thanks to the perfect mix of water and sanitizer, we turned ice buckets into an innovative cleaning solution, making sure people get more than just sanitized beers: they got a constant reminder to #SocialiseResponsibly to keep bars open.

Agency: Publicis/Le Pub | Role: Concept, Creative Copywriter