SHUTTER ADS

Heineken Campaign 2020 by Publicis Milan 

OUTDOOR
Heineken Shutter ADS | Corporate Purpose & Social Responsibility GRAND PRIX Cannes 2021
Heineken Shutter ADS | Special Builds SILVER Cannes 2021

 

MEDIA
Heineken Shutter ADS | Use of Ambient Media SILVER Cannes 2021

The on-trade is one of Heineken’s biggest partners and during the pandemic is was struggling.

Bars need to be in business to survive.

 

What if bars’ closed shutters could actually help them open up again?

Turning closed shutters into a new media space to help bars cope during the crisis
already helped bars in Argentina, Spain, Italy, Germany
the project is ongoing, as Heineken will help out more bars around the world.

HNK+ShutterAds+Board.jpeg

 

 

HERE IS WHAT WE'VE DONE IN ITALY

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Credits


Agency: Publicis Italy

Client: Heineken Global

 

 

Publicis Milan

Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini

Creatives

Global Executive Creative Director: Mihnea Gheorghiu

Executive Creative Director: Michele Picci

Global Creative Director: Eoin Sherry

Associate Creative Director: Andrea Sarcullo

Creative Supervisor: Giuseppe Vescovi
Creative Supervisor Copywriter: Rosario Floridia 

Associate Creative Director: Ruxandra Drilea Apetrei

Senior Copywriter: Alex Sinmaleza

Digital Copywriter: Margherita Teodori

Senior Art Director: Ivan Montebello

Digital Art Director: Thomas Aito