SHUTTER ADS

GRAND PRIX | Cannes Lions | Outdoor | 2021

The on-trade is one of Heineken’s biggest partners and during the pandemic is was struggling.

Bars need to be in business to survive.

 

What if bars’ closed shutters could actually help them open up again?

Turning closed shutters into a new media space to help bars cope during the crisis
already helped bars in Argentina, Spain, Italy, Germany
the project is ongoing, as Heineken will help out more bars around the world.

HNK+ShutterAds+Board.jpeg

Heineken shifted the way they program their media buying, redirecting the existing media budget from outdoors around the world, to the shutters of the most famous and loved bars around the world. More than 5000 bars around the world benefited from 7.5 million euros directly paid to them, and even more bars are joining in every week. Shutter Ads brought in 40% more media value than the traditional OOH and 100% of bars in the initiative reopened.

 

 

HERE IS WHAT WE'VE DONE IN ITALY

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Credits


Agency: Publicis Italy

Client: Heineken Global

Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini

Creatives

Global Executive Creative Director: Mihnea Gheorghiu

Executive Creative Director: Michele Picci

Global Creative Director: Eoin Sherry

Associate Creative Director: Andrea Sarcullo

Creative Supervisor: Giuseppe Vescovi
Creative Supervisor Copywriter: Rosario Floridia 

Associate Creative Director: Ruxandra Drilea Apetrei

Senior Copywriter: Alex Sinmaleza

Digital Copywriter: Margherita Teodori

Senior Art Director: Ivan Montebello

Digital Art Director: Thomas Aito

Awards

GRAND PRIX | Cannes Lions | Outdoor | 2021

SILVER | Cannes Lions | Outdoor | 2021

SILVER | Cannes Lions | Media | 2021

GRAND PRIX | Eurobest | Media | 2021

GRAND PRIX | Eurobest | Outdoor | 2021

GOLD | Eurobest | Brand experience | 2021

SILVER | Eurobest | Outdoor | 2021

BRONZE | Eurobest | Outdoor | 2021

GRAND PRIX | LIA | Ambient & Activation | 2021

GOLD | LIA | Ambient & Activation | 2021

GOLD | LIA | Billboard | 2021

GOLD | LIA | Billboard | 2021

GOLD | LIA | Non-Traditional | 2021

SILVER | LIA | Evolution | 2021

GRAND PRIX | Golden Drum | Outdoor | 2021

GOLD | Golden Drum | Engagement | 2021

GOLD | Golden Drum | Impact [Covid-19] | 2021

GOLD | NYF | Innovative | 2021

BRONZE | NYF | Outdoor | 2021