Heineken Campaign 2020 by Publicis Milan
Heineken Shutter ADS | Corporate Purpose & Social Responsibility GRAND PRIX Cannes 2021
Heineken Shutter ADS | Special Builds SILVER Cannes 2021
Heineken Shutter ADS | Use of Ambient Media SILVER Cannes 2021
The on-trade is one of Heineken’s biggest partners and during the pandemic is was struggling.
Bars need to be in business to survive.
What if bars’ closed shutters could actually help them open up again?
Turning closed shutters into a new media space to help bars cope during the crisis
already helped bars in Argentina, Spain, Italy, Germany
the project is ongoing, as Heineken will help out more bars around the world.
HERE IS WHAT WE'VE DONE IN ITALY
Agency: Publicis Italy
Client: Heineken Global
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Mihnea Gheorghiu
Executive Creative Director: Michele Picci
Global Creative Director: Eoin Sherry
Associate Creative Director: Andrea Sarcullo
Creative Supervisor: Giuseppe Vescovi
Creative Supervisor Copywriter: Rosario Floridia
Associate Creative Director: Ruxandra Drilea Apetrei
Senior Copywriter: Alex Sinmaleza
Digital Copywriter: Margherita Teodori
Senior Art Director: Ivan Montebello
Digital Art Director: Thomas Aito