SHUTTER ADS

Heineken Campaign 2020 by Publicis Milan 

The bar industry has been one of the most affected during the lockdown,
but Heineken found a way to support bars, even when they are forced to close down. 

 

Heineken's newest platform, "Shutter Ads", turns bars' closed shutters
into a new media outlet helping them cope through the crisis.

 

Below it's the Italian activation, which transformed bars’ closed shutters
into ad spaces to remind people to socialise responsibly today to help bars reopen tomorrow. 

The activation has been launched on December 2020, in conjunction with many other countries around the world.
 

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Credits


Agency: Publicis Italy

Client: Heineken Global

 

 

Publicis Milan

Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini

 

Creatives

Executive Creative Director: Michele Picci

Creative Director: Eoin Sherry

Creative Supervisor: Giuseppe Vescovi
Creative Supervisor Copywriter: Rosario Floridia 

Digital Copywriter: Margherita Teodori

Digital Art Director: Thomas Aito


TV Producer: Alessandra Caldi

​Senior Social Media Manager: Carola Bracci 
Client Service Director: Ilaria Lorenzetti 
Account Director: Alessandra Granata 

Account Executive: Matteo Pellegrini

© 2020 Margherita Teodori