Heineken Campaign 2020 by Publicis Milan
The bar industry has been one of the most affected during the lockdown,
but Heineken found a way to support bars, even when they are forced to close down.
Heineken's newest platform, "Shutter Ads", turns bars' closed shutters
into a new media outlet helping them cope through the crisis.
Below it's the Italian activation, which transformed bars’ closed shutters
into ad spaces to remind people to socialise responsibly today to help bars reopen tomorrow.
The activation has been launched on December 2020, in conjunction with many other countries around the world.
Agency: Publicis Italy
Client: Heineken Global
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Executive Creative Director: Michele Picci
Creative Director: Eoin Sherry
Creative Supervisor: Giuseppe Vescovi
Creative Supervisor Copywriter: Rosario Floridia
Digital Copywriter: Margherita Teodori
Digital Art Director: Thomas Aito
TV Producer: Alessandra Caldi
Senior Social Media Manager: Carola Bracci
Client Service Director: Ilaria Lorenzetti
Account Director: Alessandra Granata
Account Executive: Matteo Pellegrini