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A TREASURE AS BIG
AS ITS LEGEND
Netflix 3D OOH by Publicis Milan
In Italy there is a great controversy about what happened to the Duce's treasure. Since the fall of Fascism, there is no trace of where is hidden.
If no one knows where it is, it could be anywhere.
To launch the Netflix movie: Robbing Mussolini, we created a 3D OOH simulating the discovery of the greatest treasure, where no one would never expect to find it: in the historic center of Milan.
Agency: Publicis Milan
Client: Netflix Italia
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Creative Directors: Alessandro Candito, Matteo Grandese
Art Director: Thomas Aito
Copywriter: Margherita Teodori
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