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Launch of the new Pesto Barilla Basilico & Lemon | 2023 global campaign

Barilla is about to launch the new Pesto with lemon zest. 


Product features?
It's like the authentic pesto, but with an extra touch of freshness...

a quirky-unexpected-summerish twist! 

🥁🥁 We present the Zest Family 🥁🥁
the embodiment of the new Pesto Basilico & Lemon,

a family like any other, but with a twist! 


Agency: Publicis Milan

Client: Barilla Global


Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini

Chief Creative Officer Publicis Italy: Mihnea Gheorghiu


Executive Creative Directors: Riccardo Fregoso, Selim Unlusoy
Art Director: Thomas Aito
Copywriter: Margherita Teodori

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