top of page
THE ZEST FAMILY
Launch of the new Pesto Barilla Basilico & Lemon | 2023 global campaign
Barilla is about to launch the new Pesto with lemon zest.
It's like the authentic pesto, but with an extra touch of freshness...
a quirky-unexpected-summerish twist!
🥁🥁 We present the Zest Family 🥁🥁
the embodiment of the new Pesto Basilico & Lemon,
a family like any other, but with a twist!
Agency: Publicis Milan
Client: Barilla Global
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Chief Creative Officer Publicis Italy: Mihnea Gheorghiu
Executive Creative Directors: Riccardo Fregoso, Selim Unlusoy
Art Director: Thomas Aito
Copywriter: Margherita Teodori
bottom of page