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Launch of the new pasta sauce Vero Gusto | 2021 global campaign by Publicis Milan 

Barilla Vero Gusto is a premium pasta sauce, made only with special Italian ingredients.


Through a reverse treatment, Barilla aims to bring the consumers back in time

to discover the origin of its best ingredients and the essence of the authentic taste,

which is what really matters, in food like in relationships. 


Selecting the best ingredients for those you love becomes here the sign of love,

from Barilla to its consumers, and from the consumer to his/her beloved ones.


Agency: Publicis Italy

Client: Barilla Global



Publicis Milan

Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini



Executive Creative Director: Riccardo Fregoso

Creative Director: Stefano Zanoni

Creative Director: Roberto Ardigò

Art Director: Thomas Aito

Copywriter: Margherita Teodori

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