BUSCOFOKUS: FOCUSED DAYS
Sanofi Campaign 2021 by Publicis Milan
Background:
Buscofokus is the latest pill launched by Sanofi to help young women fight headaches.
Task:
How can we launch the new pharma product and catch the attention of the Gen Z young women?
Idea:
We turned the traditional pharma commercial
into a commercial that has an aesthetically strong impact,
and draws from the world of fashion, through visual tricks
that appeal to a young, female audience
who's strongly attentive to current trends.
The commercial aired on all the Italian TV channels, in January 2021.
Credits
Agency: Publicis Italy
Client: Sanofi Italia
Publicis Italy
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Creatives
Associate Creative Director: Enrico Bellini
Associate Creative Director: Renzo Mati
Art Director: Thomas Aito
Copywriter: Margherita Teodori
Client Service Director: Federica Papetti
Account Director: Arianna Di Marco
Account Manager: Roberta Di Ponzio
Strategy Director: Ornella Ciot
Social Media Manager: Saraluna Goodloe
Head of TV Production: Francesca Zazzera
TV Producer: Luana Strafile
Production Company: Groenlandia
Directors: Bonasia e Narcisi
DOP: Emanuele Mestriner
Post Production: Prodigious
Editor: Marcello Saurino
Color Grading: Daniel Palluca
Music: Sizzer – Michael Bertoldini
Mix Audio: Screenplay