Each team is tasked with creating a brand new comic for 8-12 year olds, complete with an augmented reality cover, and pitch their creation to three major retailers.
It participates in The Webby Awards 2019 for outstanding Social.
Digital & Social
Each year during The BBC’s Apprentice, the entire UK brags on social media that they could’ve done better than the business candidates on that week’s task.
This year, we finally gave them the chance to prove it with the most nonsensical, wild internship ever.
Introducing: The Instapprenticeship, the first internship living entirely on Instagram Stories.
Spanning 12 weeks of the show with over 70 individual Stories, The Instapprenticeship gave people the chance to follow along live and try their own version of that week’s task. Using both the limitations and functionality of the Stories format (press-and-hold, tap-for-next-story, 15 second length) as well as beautiful illustration and animation, we gamified Instagram in a whole new way.
The social series had massive reach and success on the BBC One Instagram account of nearly half a million followers, working hard to pull in new and younger audiences and reintroduced The Apprentice in a completely new light.
Laurent Simon - ECD
Mina Patel - CD
Ashley Temple - Head of Digital
Emma Brooke - Digital Creative and Copywriter
Margherita Teodori - Digital Creative
Charlie McQuade - Digital Creative
Craig Dolan - Illustrator
Liz Dolan - Producer
Emma Bradshaw - Social Media Executive