Hi! I'm Margherita, a Senior Copywriter based in New York.

My work stems from what I love the most: people, who embody my primary source of inspiration and where I uncover the most genuine and creative insights. I believe in the power of storytelling, able to turn the most insignificant anecdote into its own novel. I like borrowing the voice of brands, challenging them to sharpen their message and giving people a new way of seeing things.

 
Experience : 
Senior Copywriter | 2024 - present | Ogilvy NY Open X Team
Freelance Senior Copywriter | 2023 | based in New York 
Creative Copywriter | 2019 - 2023 | Publicis Milan
Digital Creative | 2018 - 2019 | BBC In-house creative Agency
Creative Copywriter | 2018 | Wunderman Thompson NY
Creative Copywriter | 2017 | Saatchi&Saatchi NY 
Creative Copywriter | 2017 | McCann London


Outside of the advertising world, I venture into storytelling of different kinds, ranging from journalistic narratives to photo reportage and documentaries. Check out my latest here: ecuador-the-great-game, published on insideover.com.