A love for food and cooking has always united Italians. It's our tradition; being together, sharing joys, emotions, and building relationships around the table. During Covid-19, we discovered how much it can bring us together, today more than ever. Cooking with the family, or even dining on a video call has brought us together and made us closer. The ingredients, which appear on-screen like a shopping list, are not simply products, rather moments of sharing. 

Agency: Publicis | Role: Concept, Creative Copywriter