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GRAND PRIX | Cannes Lions, 2021
Bars struggled to survive during the pandemic, so Heineken gave a hand in a simple way: using its outdoor ad budget to advertise on the shutters of closed bars, giving them the money instead. It started as something little and went bigger and bigger, with many countries implementing the initiative and even competitor brands joining in.
Agency: Publicis/Le Pub | Role: Creative Copywriter
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