Progressive and confident adults, curators of their own unique style and marked by a cosmopolitan spirit. Successful but laid back with a witty sense of humor. Sociable, open-minded and curious, with a desire to continue enriching and enjoying their lives. They are the adults of today: the kidults, the adults pending between adolescence and adulthood. They no longer read newspapers, they play fortnight and go to Michelin star restaurant. ​Schweppes celebrates the moment in which our character switches into being an adult, becoming the rite of passage into adulthood, redefined into a complex and insightful life stage.​ Here's to Character develops the theme of becoming adults with a new look, outlining a transition phase towards mature age which is characterized by discretion, refinement and its surprising being.

Agency: Publicis | Role: Creative Copywriter