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HERE'S TO CHARACTER
Progressive and confident adults, curators of their own unique style and marked by a cosmopolitan spirit. Successful but laid back with a witty sense of humor. Sociable, open-minded and curious, with a desire to continue enriching and enjoying their lives. They are the adults of today: the kidults, the adults pending between adolescence and adulthood. They no longer read newspapers, they play fortnight and go to Michelin star restaurant. Schweppes celebrates the moment in which our character switches into being an adult, becoming the rite of passage into adulthood, redefined into a complex and insightful life stage. Here's to Character develops the theme of becoming adults with a new look, outlining a transition phase towards mature age which is characterized by discretion, refinement and its surprising being.
Agency: Publicis | Role: Creative Copywriter
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