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PASTA IS BORN AGAIN
Gold | ADCI Film Craft, 2022
The new Barilla Al Bronzo is an entirely new pasta that departs from the Teflon die and brings back the traditional method: the bronze die. The result is a thicker, rougher pasta surface with an extraordinary sauce grip. A whole-new-pasta-experience. To launch the new Barilla Al Bronzo, we have depicted the Big Bang, an explosion of an entirely new, intense taste that carries a revolutionary message: pasta is born again.
Agency: Publicis | Role: Concept, Creative Copywriter
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