© 2019 Margherita Teodori

HERE'S TO CHARACTER

Schweppes Global Campaign 2020 by Publicis Milan 

Progressive and confident adults, curators of their own unique style & marked by a cosmopolitan spirit. Successful but laid back with a witty sense of humor. Sociable, open-minded and curious, with a desire to continue enriching and enjoying their lives. They are the adults of today: the kidults, the adults pending between adolescence and adulthood.                 
They no longer read newspapers, they play fortnight and go to Michelin star restaurant. 

Schweppes celebrates the moment in which our character switches into being an adult, becoming the rite of passage into adulthood, redefined into a complex and insightful life stage.

Here's to Character develops the theme of becoming adults with a new look, outlining a transition phase towards mature age which is characterized by discretion, refinement and its surprising being.

*Here is a few copy driven executions, extracted from the integrated campaign.*

Our KVs illustrate, through intrinsic and extrinsic shots, the moment of switch, freezing in time those exact moments of switch in life that leave a mark.

Valentine's Day
 

Father's Day
 

Music's Day
 

Women's Day

New Years
 

Labor's Day
 

Monday
 

Happy Hour

Credits


Agency: Publicis Italy

Client: The Coca-Cola Company

 

 

Publicis Italy

Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
CEE Executive Creative Director: Davide Boscacci

 

Creatives

Creative Director: Fabrizio Tamagni
Creative Director: Michela Talamona
Art Director: Marina Perta

Art Director: Gautier Fenestraz
Copywriter: Pamela Bianda

Copywriter: Margherita Teodori