HERE'S TO CHARACTER
Schweppes Global Campaign 2020
Progressive and confident adults, curators of their own unique style & marked by a cosmopolitan spirit. Successful but laid back with a witty sense of humor. Sociable, open-minded and curious, with a desire to continue enriching and enjoying their lives. They are the adults of today: the kidults, the adults pending between adolescence and adulthood.
They no longer read newspapers, they play fortnight and go to Michelin star restaurant.
Schweppes celebrates the moment in which our character switches into being an adult, becoming the rite of passage into adulthood, redefined into a complex and insightful life stage.
Here's to Character develops the theme of becoming adults with a new look, outlining a transition phase towards mature age which is characterized by discretion, refinement and its surprising being.
*Here is a few copy driven executions, extracted from the integrated campaign.*
Our KVs illustrate, through intrinsic and extrinsic shots, the moment of switch, freezing in time those exact moments of switch in life that leave a mark.
Agency: Publicis Milan
Client: The Coca-Cola Company
Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Executive Creative Director: Davide Boscacci
Creative Director: Fabrizio Tamagni
Creative Director: Michela Talamona
Art Director: Marina Perta, Gautier Fenestraz
Copywriter: Pamela Bianda, Margherita Teodori